Gardner Jones provides a full and integrated range of marketing and sales development services. We optimise marketing expenditure in finding and keeping new customers and maximising the potential of existing ones to take the business forward for profit and success. Click each specialism for further details.
Marketing Research
Gardner Jones ensures that our marketing research fits your organisation's needs and strategy, is objective and helps you to make the right decisions to take the business forward, successfully.
We provide market research solutions for market development and also, marketing research on all aspects of the marketing mix, (Promotion, Price, Product and Distribution) with pragmatic research conclusions and recommendations, so that all market and product development, promotion and business communication are effective.
Marketing Strategy and Planning
Shaping your business to fit and optimise market dynamics is the goal of marketing strategy. Through pragmatic marketing planning and the effective implemention of marketing strategy, it is about finding and winning customers, keeping them and making profits.
We provide structure in analysing your options, assessing your capability, defining and developing your markets and the tools, channels and systems to exploit them. The resultant marketing strategy and plan provides focus and structure to achieve and measure success.
Branding and Image
Organisations, products and services need strong and marketable identities or brands. Strong brands should encapsulate and reflect your identity and values. Good branding should represent the positioning and offer of your organisation and its products and services, whilst protecting your investment.
Gardner Jones can help you create meaningful and powerful brands, develop logos, business benefits, brand values and strategies to build them.
We also provide a brand and marketing asset evaluation service should you be in dispute or want to sell the brand or your business name.
Marketing Promotion
Gardner Jones can advise on the most effective communications strategies and plans to reach your target markets.
We will help you to produce the right mix of advertising, PR and publicity, direct mail, website development, e-marketing, promotions, premiums and business gifts, events and shows, brochures and literature, multimedia and whatever the business needs in marketing communications to get the most from market opportunities.
Gardner Jones only writes copy that sells! We do not let design dominate so that the selling message is lost. Our website development and e-marketing service focuses on selling your company off the page and making it search engine optimised (SEO), so that it optimises your sales and marketing and gets results .....fast.
Effective Selling and Sales Force Development
Networking, both internal and external to your business is at the heart of effective selling. You need also to target where sales will come from and target the sales people charged with making them.
We can help you here to develop networks, produce sales plans and use key account development plans, so that you can manage and evaluate all aspects of sales and the selling process. Gardner Jones will also find the motivators to focus productive selling activity and train your sales people for success.
Product and Services Development (NPD)
Gardner Jones has helped many companies and public sector bodies to get successful new products and services to market.
We focus you on effective new product development (NPD) - how to create ideas for new products and services, what research you need, how to conduct feasibility studies and test market and importantly, how to commercialise the winners and make money.
Customer Relationship Management (CRM)
Your customers are your diamonds. In most successful businesses at least 80% of growth comes from existing customers.
Gardner Jones CRM helps you to change from just reacting to customer wants to proactive management of your customer base, to continue to delight and keep your clients and maximise business development through them.
We develop the CRM systems and tools you need, coupled with the training, so that everyone is responsible for customer satisfaction. Importantly, through effective CRM, those interfacing with customers have the knowledge, skills, systems and behaviours to make your customers not only buy more, but become envoys for your company.
Marketing Evaluation
~ How do you know that you are getting the most from marketing expenditure?
~ Which media should you use and at what weight?
~ Do you have the best mix of marketing tools to deliver the objectives?
Gardner Jones can help you to make the right decisions and monitor payback. We can help you to evaluate individual campaigns and expenditure amounts and get the most effective marketing mix, by setting up monitoring systems that are easy to administer and maximise effectiveness.
tel: 01524 67212 mobile: 07950 032 583
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